The new visual identity reflects the brand’s evolution into a more sophisticated concept aligned with its target audience. The logo was redesigned to express fluidity and movement, symbolizing the customer’s transformation journey. Colors, typography, and graphic elements were carefully selected to evoke exclusivity, balance, and commitment.
Drag the slider below to compare the before and after logo design:
The brand was applied to an exclusive clothing line, reinforcing members’ connection to the space’s philosophy. The pieces combine functional design with style, ensuring that both trainers and practitioners enjoy an immersive experience inside and outside the gym.
Graphic patterns and dynamic elements were integrated into merchandising and visual materials, creating a visual ecosystem that strengthens the brand’s presence.
The minimalist branding was applied across trainer apparel, gym merchandise, digital assets, and physical spaces, ensuring a cohesive experience for members and visitors alike.
Knockout Project’s digital presence needed to reflect its new identity. We designed a modern, responsive website that offers an intuitive navigation experience. With a user-centered approach, the site makes it easy to access training information, membership plans, and benefits, reinforcing the brand’s commitment to community well-being.
